Brand and Marketing Specialist

Yuba City, CA (On-site)

$71K/yr – $82K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end marketing engine from brand to campaigns, turning technical product stories into customer friendly narratives for farming audiences.

  • Growth and brand orchestration: own the strategy, content, social, and events to build recognizable trust.
  • Sales alignment: partner on revenue-driven campaigns with clear measurement and iteration.
  • Content production: create or coordinate visual assets and messaging that translate product details into customer value.

Job Description

Responsibilities

  • Build and run our marketing strategy, from big-picture brand to day-to-day campaigns
  • Create content across channels — newsletters, web, social, and advertising
  • Produce visual content (design, photography, video) to support our brand and products
  • Manage our social media and digital presence
  • Plan our presence at trade shows and industry events
  • Partner with Sales on campaigns that drive real revenue
  • Track what's working and refine as you go

Requirements

  • 2+ years of marketing experience with hands-on ownership of campaigns and content (more senior candidates encouraged — this role carries real scope)
  • Strong writing and a good eye for design; comfort creating visual and basic video content yourself or coordinating it with vendors
  • The ability to take technical or research-driven product info and make it clear and compelling for customers
  • Comfort working independently and juggling priorities

Preferred

  • experience in agriculture, horticulture, or a related field — or the curiosity to learn it fast
  • Bachelor’s in Marketing, Communications, Business, or related preferred (equivalent experience welcome)
Sierra Gold Nurseries logo

Sierra Gold Nurseries

3.6 Glassdoor

Since 1951, we've been proud to serve orchardists throughout the western states with top-quality fruit and nut trees and unparalleled service. For nearly 75 years, we've combined the tried-and-true practices of the past with the latest innovations in precision agriculture, continuously perfecting our growing methods, rootstock, budwood, and finished tree quality. As we approach this incredible milestone, our commitment to excellence remains stronger than ever.

Founded in 1951
Yuba City, California, USA
49 employees
44% recommend to a friend

Traffic Signals

Monthly Visitors
5.2K
Traffic Source Mix
Search
28.7%
Direct
46.4%
Referral
5.8%
Social
17.5%
Paid
1.5%

Headcount Trend

Current headcount: ~49

Funding

Last Raise
Series Unknown, 2 years ago

Funding History

  • Mar 2024
    Series Unknown