Responsibilities

• Content Strategy & Development
• Develop and maintain a content calendar aligned with business priorities, audience needs, seasonal opportunities, and marketing campaigns.
• Create compelling content across the firm’s website, blog, email, social media, video, presentations, and other marketing channels.
• Translate complex legal and immigration concepts into clear, engaging, client-friendly content.
• Develop educational content that addresses common client questions, concerns, and barriers to taking action.
• Identify opportunities to turn attorney expertise, client questions, industry developments, and firm news into valuable content.
• Repurpose long-form content into social posts, email content, short-form video concepts, graphics, and other formats.
• Brand & Thought Leadership
• Help strengthen and consistently communicate the firm’s brand voice, positioning, values, and points of differentiation.
• Develop thought-leadership content that establishes the firm’s attorneys as trusted authorities in immigration law.

Requirements

• 5-7+ years of experience in content marketing, brand marketing, communications, public relations, or a related field.
• Exceptional writing, editing, proofreading, and storytelling skills.
• Experience developing content for multiple digital channels.
• Strong understanding of content marketing best practices.
• Familiarity with SEO principles and tools such as Google Search Console, Google Analytics, SEMrush, or similar platforms.
• Strong project management and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong judgment and attention to detail, particularly when working with legal or sensitive information.

Preferred

• Experience working with senior executives, subject-matter experts, or attorneys to develop thought leadership is highly desirable.
• Experience in a law firm, professional services, immigration, healthcare, financial services, or another highly regulated industry preferred.
• Experience creating executive or attorney brand content.
• Experience with video content, podcasts, webinars, or other multimedia.
• Familiarity with Canva, Adobe Creative Suite, or similar content-production tools.
• Understanding of AI-assisted content creation and emerging AI search/discovery.

Benefits

• Dental insurance
• Health insurance
• On-site gym
• Referral program
• Vision insurance