Responsibilities

• Develop and execute strategic marketing plans to increase overall brand awareness.
• Develop and refine the company’s brand strategy, messaging architecture, and value proposition.
• Conduct competitive, industry, and market research to inform positioning and differentiation.
• Ensure brand consistency across all channels, campaigns, and customer touchpoints.
• Identify new market opportunities and target audience segments.
• Conduct key market research including competitor analysis to help develop brand strategy.
• Build comprehensive annual and multi-year marketing plans aligned with company growth objectives.
• Establish clear KPIs and performance benchmarks.
• Forecast marketing impact on revenue, customer acquisition, and retention.
• Partner with executive leadership to align marketing strategy with overall business objectives.

Requirements

• Bachelor's Degree in Business, Marketing, or related field required.
• Minimum 5-7+ years of experience as a marketing or brand specialist in a corporate environment.
• Experience with market research, developing and executing strategic marketing plans, and presenting to senior leadership.
• Strong business acumen and general understanding of business operations.
• Excellent written and verbal communication skills.
• Strong attention to attention and problem-solving capabilities.
• Knowledgeable in common marketing skills and best practices, including but not limited to segmentation, positioning, strategy, SEM/SEO, PPC, social media, email marketing, digital advertising, CRM, etc.
• Driven, dynamic, and creative thinking skills.
• Excellent time management and organizational skills with a proven ability to meet strict deadlines.
• Must have strong project management and multi-tasking capabilities.

Preferred

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Corporate events, team and culture building activities, employee awards and recognition, employee loyalty trip and more!