Brand Marketing Specialist

Plymouth, MI (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Drive franchise marketing support and coordination across Allegra and Image360 to boost local growth and brand consistency.

  • Serve as a key point of contact for Franchise Members, delivering proactive marketing support.
  • 3+ years of marketing experience with cross-functional collaboration.
  • Experience supporting multi-brand franchise environments and local marketing programs.

Job Description

Drive franchise marketing support and coordination across Allegra and Image360 to boost local growth and brand consistency.

  • Serve as a key point of contact for Franchise Members, providing proactive, responsive and high-quality marketing support.
  • Manage marketing help desk inquiries / cases, ensuring timely resolution of issues and clear communication throughout the process.
  • Provide local marketing support to Franchise Members, including assisting Brand Managers with local website customizations, email, social and direct mail campaigns, and more.
  • Develop and implement marketing support plans for dual-branded Franchise Members (Allegra and Image360), offering strategic recommendations to drive local growth and brand consistency.
  • Support certified Centers with Experiential Graphic Design (XGD) initiatives, ensuring timely creation and delivery of marketing materials.
  • Track and analyze Franchise Member participation in marketing programs and campaigns, identifying opportunities to improve engagement and performance.
  • Educate Franchise Members on marketing best practices, tools and resources to enhance their local marketing success.
  • Assist in reviewing content on Franchise Member intranet, as well as training on Learning Management System to ensure information is updated and accurate.
  • Assist with training sessions, webinars, and one-on-one guidance on marketing platforms, campaigns and performance reporting.
  • Coordinate content with Marketing and Communications teams to distribute timely and relevant monthly brand updates to Franchise Members.
Alliance Franchise Brands logo

Alliance Franchise Brands

3.5 Glassdoor

Alliance Franchise Brands is a leader in the multi-billion dollar market for marketing, print, sign, and graphics communications services. With over 45 years of franchising experience, we have established ourselves as an industry trailblazer in franchise training, technology, and implementation. Our family of brands includes Allegra Marketing Print Mail, Image360, RSVP Direct Mail Advertising, True Install, Signs by Tomorrow, Signs Now, KKP, Insty-Prints, and American Speedy Printing. Together, our 550+ independently owned and operated locations across North America provide businesses and organizations with a one-stop resource for advanced printing, marketing, signage, mailing, and installation solutions. At Alliance Franchise Brands, we are driven by our core focus and values. Our passion lies in empowering success through high-impact programs and comprehensive support. We uphold a Members First mentality, ensuring ethical and trustworthy behavior, a can-do, results-driven approach, respect for others, and a passion for excellence. Discover the Alliance Franchise Brands difference.

Founded in 1977
Plymouth, Michigan, USA
147 employees (31 in marketing)
68% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
28.7%
Direct
47%
Referral
5.9%
Social
16.9%
Paid
1.5%

Headcount Trend

Current headcount: ~147
Alliance Franchise Brands logo

Brand Marketing Specialist

Alliance Franchise Brands · Plymouth, MI · Hybrid