Brand Marketing Paid Internship - Summer 2026

Franklin, WI (Hybrid)

Salary Not AvailableIntern/New GradVolunteer

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Support and contribute to brand marketing efforts as a Summer Brand Marketing Intern, gaining exposure to strategy, campaigns, and cross-functional collaboration.

  • Own or assist with integrated marketing campaigns and digital/social strategies.
  • Must-have: Strong communication and analytical thinking with marketing curiosity.
  • Standout: Exposure to cross-functional teams and mentorship from marketing leaders.

Job Description

Responsibilities

  • Lead meaningful business projects that directly influence brand performance.
  • Gain exposure to brand strategy, product innovation, and integrated marketing campaign workstreams.
  • Experience how consumer data and insights translate into real-world brand marketing decisions and execution.
  • Develop a deeper understanding of B2B marketing operations, retailer dynamics, and how brands compete and grow within the CPG industry.
  • Build exposure to cross-functional teams including eCommerce, Digital Marketing, Creative Services, Sales, R&D, Supply Chain, and Consumer Insights, with learning sessions and collaborative training.
  • Receive ongoing coaching and mentorship from experienced marketing leaders.
  • Fully immersive internship designed to mirror full-time marketing roles.
  • Opportunity to be considered for full-time employment based on performance and business need.
  • Experience a workplace that truly lives its brands — including an office environment shared with small pets and birds.
  • Co-lead development of new product concepts from consumer insight through commercialization planning.
  • Develop integrated marketing communication campaigns, including digital and social media strategy.
  • Support go-to-market strategy for new or existing product lines.
  • Identify growth opportunities within targeted consumer segments or retail channels.
  • Conducting competitive shopping analysis across key retailers.
  • Analyze consumer trends, market dynamics, category performance, and brand results to uncover strategic insights.
  • Leveraging marketing technology and AI tools to support insight development and business analysis.

Requirements

  • Currently enrolled in an undergraduate program at an accredited college or university, pursuing a degree in Marketing, Business, or a related field, with a strong academic record.
  • Demonstrated interest in brand marketing, strategy, consumer insights, digital marketing, and analytics.
  • Strong written and verbal communication skills with the ability to present ideas clearly and persuasively.
  • Analytical and strategic thinking skills, with curiosity about market trends and consumer behavior.
  • Proven leadership, initiative, and ability to collaborate effectively in team environments.
  • Creative, resourceful, and motivated self-starter with a strong drive for learning and professional growth.
  • We’re looking for individuals ready to bring fresh ideas, energy, and passion to our marketing team.

Preferred

  • Rising Junior or Senior status preferred

Benefits

  • Hybrid work environment
  • Mentorship from experienced marketing leaders
  • Office environment shared with small pets and birds that bring energy and authenticity
Central Garden & Pet logo

Central Garden & Pet

3.7 Glassdoor

Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. Our innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries.Central Garden & Pet is brought to life every day by over 6,000 passionate people who are primarily located across North America. Our employees are talented, energetic, and dedicated to the growth and success of our brands. We take pride in providing a great work experience to our employees – including a safe work environment, friendly atmosphere, and a comprehensive compensation & benefits package. For additional information about careers at Central, please visit www.central.com/careers/career-with-central.

Founded in 1980
Walnut Creek, California, USA
1.9K employees (238 in marketing)
64% recommend to a friend

Traffic Signals

Monthly Visitors
47.6K
Traffic Source Mix
Search
33.9%
Direct
56.4%
Referral
7%
Social
1.7%
Paid
0.7%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
205 (11% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

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