Responsibilities

• Lead the development and execution of brand and category strategies for Tissue & Towel products
• Work with Product Management to analyze market trends, competitive landscape, and customer insights to identify growth opportunities
• Partner with Sales and Finance to support pricing strategies, product positioning, and portfolio optimization
• Drive new product launches and lifecycle management, ensuring alignment with business objectives
• Actively participate in weekly cross-functional project meetings as required
• Drive project timelines, accountability, and deliverables across Marketing and Product Development
• Lead documentation and process management for product development initiatives, ensuring clarity, consistency, and compliance
• Coordinate cross-functional teams to ensure successful execution of product launches and updates
• Support development of content and materials for media campaigns and industry publications
• Coordinate trade show planning and execution, including communications across internal teams and external partners

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 5+ years of marketing experience, preferably within tissue, paper, or consumer packaged goods (CPG) industries
• Strong background in brand management, category management, and sales enablement