Responsibilities

• Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results
• Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies
• Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting
• Author creative briefs and talent/partner pitches that generate actionable creative concepts that can help us solve ambiguous brand challenges
• Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs
• Develop and execute international marketing programs to expand brand presence and drive engagement across global markets

Requirements

• 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns
• Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Demonstrated experience leading media and creative agencies
• Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to maximize measurable impact
• Experience in consumer product categories and brands such as consumer technology
• BA/BS degree in Marketing, Communications, Business, or relevant field

Preferred

• Tech sector experience
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience working and adapting to evolving priorities and contributing to projects with loosely defined scope by proactively identifying next steps and aligning stakeholders
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies