Responsibilities

• Be part of Global Brand Management and build and execute comprehensive global brand strategies aligned to achieve organizational brand growth goals.
• This function is laser focused by brand and aligned by category/trade to identify , understand and drive end-user messaging and build equity strategies that will be relevant, creative and compelling.
• Global Brand Management will create brand positioning, brand fundamentals and brand equity creative & messaging.
• The Global Brand function will develop key global category , product messaging and marketing playbooks for NPD.
• The Global Brand Management teams will also influence product and category decisions, brand visual design language and brand digital master creative and architecture.
• This team will ensure regional activation teams, licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity.
• The Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product naming and messaging, photography and video and collateral development,”
• We are seeking an enthusiastic, out-of-the-box thinker, who will be proactive and look to identify opportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions.
• You'll get to:
• - Understand and create a vision for the future of the brand. Understand and internalize the vision for the future of the brand; should build strategies that support that vision and establish a roadmap elevate brand positioning in the hearts and minds of end users to achieve specific brand KPI’s including share and perception change .

Requirements

• 3+ years of brand marketing experience.
• Bachelor’s degree in marketing or communications a plus
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.
• Strong business acumen, including financial/budget management skills.
• Execute deliverables by proactively driving collaboration and communication across project stakeholders

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.