Responsibilities

• Own and evolve the brand across every channel and touchpoint—you know what it takes to scale
• Set crystal-clear standards for look, feel, voice, and experience—and enforce them relentlessly across every site, campaign, digital asset, and new location launch
• Serve as the final authority on "on-brand" vs. "off-brand" for campaigns, signage, digital assets, site launches, and beyond
• Build creative strategy and output, both in-house and through external partners, ensuring everything feels premium, consistent, and unmistakably us
• Direct creative strategy and output, both in-house and through external partners, ensuring everything feels premium, consistent, and unmistakably us
• Lead marketing strategy for new site launches — from pre-opening buzz to grand-opening momentum and sustained local growth
• Build scalable, repeatable playbooks for campaigns, content, and activations that support expansion across 30+ locations
• Develop campaigns, content, and promotions with ROI in mind — collaborating closely with the Growth Director to ensure every marketing effort connects to measurable business outcomes
• Drive membership sign-ups, car counts, and revenue growth through creative, community, and brand initiatives — with performance accountability shared with the Growth Director
• Define and own the overarching community strategy to build deep local loyalty, generate organic advocacy, and fuel long-term membership/traffic growth

Requirements

• This is a hands-on leadership role in a high-growth environment. You'll think strategically at the highest level while staying deeply involved in execution—because that's how we win as we expand.
• We're looking for 5–7+ years of proven, growth-focused marketing experience, ideally in recurring revenue/subscription models, multi-location retail/service businesses, or high-velocity consumer brands. Bonus points for car wash, quick-service, fitness, or other membership-heavy industries.
• - Proven track record of owning a marketing budget — not just referencing one. Built it, managed it, allocated it strategically, and was accountable for the results
• - Deep experience in brand building, community engagement, performance marketing, and reputation management with measurable results to show for it
• - Direct people management experience — supervised a team, set clear expectations, and coached for performance
• - Demonstrated ability to present to senior leadership, defend spend decisions, and communicate marketing performance with confidence and clarity
• - A proven operator mindset — ready to run on day one in a high-growth, multi-location environment scaling to 30 sites in three years

Preferred

• Bonus points for car wash, quick-service, fitness, or other membership-heavy industries.