Brand Marketing Lead, Wholesale Premium at Ralph Lauren | New York City, NY | $90K/yr – $180K/yr

Ralph Lauren

Brand Marketing Lead, Wholesale Premium

New York City, NY (On-site)

$90K/yr – $180K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own wholesale marketing for premium retail partners, aligning enterprise priorities with channel plans and building partner-ready activations that protect brand while driving revenue.

Growth & partnership execution: Own multi-channel marketing strategy and cross-functional activation for premium accounts.
Measurement & optimization: Track revenue impact and brand metrics, manage budgets, and optimize investment.
Program development & governance: Lead 360° wholesale programs across digital, in-store, media, and activations with clear performance storytelling.

Job Description

Lead partner-level wholesale marketing strategy across assigned premium retail accounts, translating enterprise and seasonal priorities into actionable channel plans.
Balance commercial growth objectives with brand elevation, ensuring marketing investments drive both near-term sell-through and long-term brand positioning.
Identify customer, category, and account-level growth opportunities to unlock incremental revenue and productivity.
Partner with Sales and Merchandising to align marketing priorities with business plans and key regional marketing moments.
Oversee development and execution of integrated 360° wholesale marketing programs across digital, in-store, media, and activation channels.
Translate seasonal strategies into compelling partner-ready marketing activations that elevate brand presence within premium retail environments.
Develop strategic seasonal creative briefs aligned to product priorities and key brand moments.
Ensure all marketing programs meet brand standards while driving measurable business outcomes.
Serve as the primary marketing lead for assigned premium wholesale partners, ensuring cohesive execution and strong account relationships.
Partner cross-functionally with Sales, Wholesale Digital, Merchandising, Global Marketing, Creative, Brand Image, Media, and PR to deliver aligned and elevated programs.

Ralph Lauren

3.8 Glassdoor

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands.

Founded in 1967

New York, New Mexico, USA

21K employees (3,127 in marketing)

corporate.ralphlauren.com

73% recommend to a friend

85% CEO approval