Brand & Marketing Lead

Austin, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 6 days ago

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Job Summary

Own TerraFirma’s brand and channel strategy, lead the marketing function, and plan launches while amplifying the CEO and translating technical work into compelling stories.

Own the brand and budget, building the marketing function with external partners
Lead major announcements and media amplification, shaping public narratives

Job Description

Responsibilities

Own TerraFirma’s brand, narrative, and channel strategy, ensuring consistency and a high quality bar
Own the marketing budget and build the function through contractors, agencies, and eventual hires
Plan and execute major announcements and launches across press, social, and owned channels
Drive CEO and founder amplification through podcasts, interviews, speaking, and earned media
Translate technical work into stories that attract talent, partners, customers, and investors

Requirements

3 or more years of experience in brand, marketing, creative direction, communications, or related roles
Proven experience owning brand or marketing strategy end to end
Experience managing budgets and external partners (agencies, contractors, freelancers)
Demonstrated success launching campaigns, announcements, or brands
Strong understanding of modern media, social platforms, and distribution
Experience working in or adjacent to technical, industrial, or hardware driven companies
Must be willing to work on site in Austin, TX
Comfortable operating in a fast paced, scrappy startup environment
Willing to work irregular hours around launches, announcements, and critical moments
Portfolio, campaigns, or brands you have built are required (not just a resume)

Preferred

Experience in robotics, construction, aerospace, defense, or deep tech
A strong network across media, creators, and brand agencies
Ability to direct production without needing to personally shoot or edit
Evidence of building cultural relevance around technical products

TerraFirma

At TerraFirma, we understand that your foundation cracks, musty basements, moldy crawl spaces, and sunken concrete are a source of stress. When not addressed promptly, they pose safety hazards, create health problems, and lead to more extensive repairs down the road. The experts at TerraFirma have seen all of these issues and more. Since 2005, we have helped thousands of homeowners and businesses in the Pacific Northwest with timely, effective solutions and products backed by extensive warranties. More than just experts in residential and commercial foundations, basements, crawl spaces, and concrete, the folks at TerraFirma are your partner in solutions that protect your investment, increase your quality of life, and provide peace of mind that your home, office, or commercial building is ready for the long haul.You can trust TerraFirma. We are committed to delivering extraordinary experiences in all of the communities we serve across all of Oregon and Western Washington, including – Seattle, Tacoma, Olympia, Vancouver, Portland, Hillsboro, Beaverton, Salem, Eugene, Roseburg, and Medford.

Founded in 2005

Portland, Oregon, USA

103 employees (23 in marketing)

goterrafirma.com