Responsibilities

• Own the brand marketing strategy for Food & Beverage with clear accountability to usage, conversion, and revenue goals.
• Lead go‑to‑market and lifecycle marketing plans that drive awareness, repeat usage, and increased spend per guest.
• Translate digital product functionality across site, app, and kiosks into clear, benefit‑led messaging that reduces friction and improves conversion.
• Partner with product, analytics, growth, and operations teams to define success metrics and continuously optimize performance.
• Develop and execute integrated campaigns across owned, paid, and in‑venue channels, optimizing against key KPIs

Requirements

• Experience owning both brand strategy and performance outcomes tied to revenue and growth
• Successfully marketed digital products, loyalty programs, or subscription‑based experiences
• Comfortable being accountable for KPIs such as conversion rate, customer lifetime value, and incremental revenue
• Understanding of how digital experiences function across web, mobile, and physical environments and how to market them effectively
• Ability to balance long‑term brand equity with near‑term monetization and growth goals

Benefits

• Discretionary annual bonus
• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave to support a healthy work-life balance
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
• Summer half-day Fridays during the summer season
• Medical and prescription coverage, with company contributions toward the cost
• Company-paid life insurance and disability insurance at no cost to employees
• Dental, vision, and supplemental life insurance options available for employees and their dependents
• Additional coverage options including accident, critical illness, and hospital indemnity insurance
• Inclusion & Belonging: commitment to diversity, fair hiring, accommodations upon request