Responsibilities

• Own and evolve the brand platform, including positioning, visual identity, voice, and emotional territory, ensuring consistency and relevance across all marketing channels.
• Establish and uphold creative standards that guide all brand expressions and marketing materials produced internally or through agency partners.
• Serve as the creative conscience of the brand, ensuring all work reflects brand strategy, audience insight, and business objectives.
• Translate institutional and enrollment goals into clear creative direction and high-impact campaign concepts.
• Develop big ideas and creative territories that anchor annual brand campaigns, seasonal enrollment efforts, and platform-specific storytelling.
• Ensure creative concepts are rooted in a deep understanding of the brand’s audience, culture, and motivations.
• Act as the primary creative lead in relationships with external agencies and creative partners.
• Lead the development of creative briefs and provide clear, actionable, and strategic feedback that elevates creative output.
• Ensure all partner-produced work aligns with brand standards and delivers on performance goals.
• Review and guide all brand-facing creative to ensure it meets established quality standards and effectively supports enrollment and engagement objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (required)
• Master’s degree (preferred)
• 10+ years of progressive marketing or brand leadership experience, including senior-level creative or brand responsibility
• Proven experience building and maintaining a distinctive brand across multiple channels and formats
• Demonstrated success directing external agency partners and managing creative standards at scale
• Experience operating in complex, matrixed, or highly regulated environments
• Background in education, healthcare, or mission-driven organizations preferred
• Exceptional written and verbal communication skills, with the ability to clearly articulate creative vision and provide constructive creative feedback
• Strong brand and visual judgment across content, design, photography, and video
• Strategic thinking skills with the ability to connect creative decisions to business and enrollment outcomes

Preferred

• Background in education, healthcare, or mission-driven organizations preferred.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• Eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.