Responsibilities

• Develop and implement comprehensive branding strategies aligned with company goals to enhance brand recognition and reputation.
• Lead multichannel marketing efforts across social media platforms, digital channels, and public relations to engage target audiences effectively.
• Conduct market research using tools such as Nielsen to identify industry trends, customer preferences, and competitive insights.
• Manage product management initiatives related to new service offerings or cosmetic products, ensuring alignment with brand identity.
• Oversee content creation using Adobe Creative Suite to produce visually compelling marketing materials and campaigns.
• Analyze campaign performance metrics and market data to optimize marketing strategies and maximize ROI.
• Collaborate with sales teams to develop B2B marketing initiatives that support business growth and client acquisition.
• Manage budgeting for marketing projects, ensuring efficient allocation of resources across campaigns.

Requirements

• Proven experience in brand management, digital marketing, or related roles within the aesthetic or healthcare industry.
• Strong expertise in social media management, public relations, and multichannel marketing strategies.
• Proficiency in analysis skills including market research tools such as Nielsen and data interpretation for strategic decision-making.
• Familiarity with product management processes and e-commerce platforms relevant to cosmetic services.
• Excellent strategic planning abilities coupled with strong communication skills for cross-functional collaboration.
• Demonstrated budgeting, campaign execution, and performance analysis within a fast-paced environment.

Preferred

• Proficiency in Adobe Creative Suite for content development is preferred.