Responsibilities

• Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
• Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
• Create messaging frameworks that enable consistent storytelling across teams and platforms.
• Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
• Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
• Ensure creative quality, coherence, and alignment with brand guidelines.
• Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
• Build a storytelling engine that positions Arketa as a leader in the business of wellness.
• Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
• Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
• Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
• Lead brand-driven partnerships with creators, vendors, and wellness organizations.
• Partner with Events Marketing to ensure brand consistency across all Arketa-hosted and sponsored events.
• Collaborate closely with Demand Generation to align brand and performance strategies.
• Work with Product Marketing on category creation, launches, and GTM storytelling.
• Partner with Sales and CX to ensure customer-facing materials and experiences reflect our brand values.