Brand Marketing Coordinator

New York City, NY (On-site)

$65K/yr – $75K/yrEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative execution and project coordination for multi-location beauty/ wellness marketing, turning trends into on-brand assets and campaigns that move time-bound initiatives forward.

  • Design and deploy assets across social, email, digital ads, and print to support campaigns.
  • Coordinate shoots, content calendars, and cross-location requests to keep campaigns aligned and on schedule.
  • Assist with influencer outreach, CMS updates, and performance reporting to inform next steps.

Job Description

  • Design on-brand social graphics, email campaigns, digital ads, print collateral, and promotional materials
  • Support seasonal campaign creative across sales events, product launches, and brand moments
  • Create and update marketing collateral including service menus, membership materials, signage, and in-office promotional pieces
  • Coordinate local photo and video shoots
  • Bring fresh ideas to the table, we want someone who's excited to dig into trends in beauty, wellness, and aesthetics
  • Help manage monthly social media content calendars and campaign timelines
  • Support email marketing campaigns, including layout formatting and scheduling in our CRM
  • Coordinate collateral and creative requests from multi-location teams and track project timelines
  • Assist with influencer and partnership outreach logistics
  • Pull and format performance reports (Meta, Google, CRM) for team review
  • 1–2 years of experience in a marketing, creative, or design role (internships count)
  • Proficiency in Canva Pro or similar design platform
  • Strong eye for aesthetics with a clean, elevated design sensibility
  • Clear and professional written communication skills
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
  • Self-starter mentality with strong attention to detail
  • Familiarity with email marketing platforms (Constant Contact, Mailchimp)
  • Experience with Meta Business Suite and social scheduling tools
  • Basic understanding of Google Ads or paid social a plus
  • Experience with WordPress or similar CMS
  • Background or genuine interest in aesthetics, wellness, or the medspa/beauty industry
  • Competitive entry-level salary commensurate with experience: $65,000 - $75,000
  • Comprehensive health, dental, and vision benefits
  • Discounted medspa treatments for employees
  • Collaborative, growth-oriented team culture
  • Opportunity to grow with a scaling brand across 30+ and growing locations
  • Hands-on exposure to a wide range of marketing disciplines — paid, organic, creative, and CRM
Well Labs + logo

Well Labs +

Well Labs+ is a community of Medspa practices dedicated to driving the medical spa industry forward and growing partner businesses. We acquire and partner with individual medspa owners. Once a part of our platform, together we unlock operational expertise, scaled buying power, talent acquisition / training, access to new technology / services, and turbo charged marketing capabilities.

Founded in 2022
32 employees (3 in marketing)

Traffic Signals

Monthly Visitors
9.4K
Monthly Google Ads Budget
$4.6K
Traffic Source Mix
Search
38.8%
Direct
41.9%
Referral
10%
Social
8.1%
Paid
1.2%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
3 (9% of company)