Own the North America regional marketing strategy and execution, balancing brand heritage with a modern, commercially focused narrative across events, PR, and client experience to drive revenue and brand equity.

• Act as a core member of the North America leadership team, contributing to overall business strategy and decision-making
• Align marketing initiatives with regional revenue targets, commercial priorities, and P&L objectives
• Serve as the primary liaison between global HQ and North America, translating global strategy into impactful regional execution
• Own and manage the regional marketing budget, ensuring efficient allocation of resources across all initiatives
• Track and evaluate ROI across campaigns, events, and partnerships, optimizing spend based on performance
• Lead forecasting and planning cycles, ensuring alignment with broader financial and commercial goals
• Translate brand heritage into modern, relevant storytelling that resonates with the North American market
• Drive brand awareness and desirability while maintaining a strong commercial focus
• Ensure consistency and elevation of brand expression across all touchpoints
• Build and implement a best-in-class client experience strategy across all channels