Responsibilities

• In effect, this role is about running a content studio, seeding the marketplace with thought leadership narratives on behalf of a strategically assembled portfolio of individual brands.
• Primary responsibility is to develop and catalog content supporting the Cox Automotive Retail Solutions brand-level thought leadership and executive visibility program, with an eye toward continuous measurable progress in content quality and efficiency/scale of production.
• Work with business, product, and sales leaders to craft, personalize and help deliver brand level thought leadership in the form of speaking opportunities, interviews, etc.
• Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice
• Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication
• Building and optimizing living content libraries for 1) prompts written to generate content, and 2) the cultivated content (recent/pertinent videos, scripts, blogs, etc.) that fuels the intelligence of AI tools
• Work with internal research team to initiate studies and translate findings into client-facing educational content
• Brainstorm topics for brand awareness and educational content opportunities
• Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos
• Manage project timelines and communicate with stakeholders to ensure timely project completion
• Translate key product information into succinct, persuasive copy
• Partner with Product Marketing partners to ensure effective, up to date product info
• Review content and creative to ensure compliance with brand voice, strategy and guidelines
• Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages
• Project manage marketing team members and agency partners as needed

Requirements

• Bachelor’s degree in related discipline and 2 years of marketing and/or editorial experience. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience or 6 years’ experience in a related field.
• Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content
• Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading
• Excellent communication (written and verbal) and interpersonal skills
• Above average command of language, grammar, and writing skills
• Marketing or public relations agency experience
• Experience interfacing with creative design partners to develop marketing assets
• Detail-oriented and effective organizational skills
• Ability to work in a high performance, fast‐paced team environment
• Demonstrated commitment to hustle and work quality
• Proficient in Microsoft Office applications. Monday.com project management tool not required but preferred in addition to standard suite (Word, Excel, PowerPoint)

Nice To Have

Benefits

• Here’s a sneak peek at the benefits you could experience as a Cox employee:
• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.