Responsibilities

• Maintain and evolve brand standards, visual identity, and voice including ownership of the brand books (color codes, typography, logo usage, tone of voice) across PerfectGift, Gift Card Granny, GiftYa, and Wolfe.com, keeping every execution consistent and on-brand.
• Produce and oversee brand and marketing content across sites and channels while ensuring consistency across everything the team ships.
• Review and approve marketing collateral, ad campaigns, and website content before publication, catching inconsistencies early and enforcing brand standards.
• Partner with the Consumer and Engineering teams to update and align the brands' websites so they render consistently and on-brand.
• Own and organize the digital asset library, managing brand assets so teams can quickly find and use approved, on-brand materials.
• Run brand-health tracking in Tracksuit and report on awareness, consideration, and perception, and conduct ongoing brand and market research to keep positioning current.
• Analyze brand performance and campaign metrics to determine what's working, and translate those findings into specific, actionable marketing projects.
• Manage the Content function (one direct report), setting goals (# per week of blogs, AEO items, guides), giving performance feedback, and developing the team.
• Align sales, customer service, and external agencies on a unified brand message, giving them the assets and guidance to deliver it consistently.

Requirements

• 7+ years in brand management, brand/marketing design, or a closely related discipline, with a track record of owning brand standards across multiple products or brands.
• Demonstrated ownership of a brand or brand system (brand book, visual identity, tone of voice) across multiple channels.
• Experience reviewing and approving creative and marketing content, with a track record of holding consistency across internal teams and outside agencies.
• Working fluency with marketing metrics and the ability to turn campaign data into concrete projects.
• Bachelor's degree, and comfort using AI-assisted tools in content and marketing workflows.
• Experience with brand tracking and measurement tools (e.g., Tracksuit) and translating brand-health data into action.
• Familiarity with digital asset management and design/production tooling (e.g., Figma, Adobe Creative Suite), and comfort using AI-assisted tools in daily work.
• Excellent communication and presentation skills, with experience partnering across product, engineering, and marketing teams.

Benefits

• Restricted Stock Units (RSUs)
• Profit Share
• Incentive Bonus
• Medical, Prescription, Vision, and Dental insurance for employees and dependents (Wolfe pays 80% of premium)
• Short-Term Disability Insurance (Wolfe pays 100% of premium)
• Voluntary Long-Term Disability Insurance, Life Insurance, Critical Illness Insurance, Accident Insurance, and Hospital Indemnity coverage
• PTO (vacation and sick time)
• Corporate Holidays and Floating Holidays
• 401(k)
• Employee recognition program