Skinny Dipped

Brand Manager

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive SkinnyDipped’s brand strategy and category leadership by turning consumer insights into plans, guiding launches, and partnering across R&D, sales, and agencies to grow market share.

  • Own and synthesize consumer insights to inform portfolio decisions and GTM strategies.
  • Must-have: 3–5 years of CPG brand management with syndicated data fluency (SPINS/Numerator/Circana/IRI/Nielsen).
  • Standout: Strong cross-functional leadership across R&D, sales, and agencies to unlock growth.

Job Description

Responsibilities

  • Contribute to annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth targets
  • Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies. Synthesize learnings into clear POVs for leadership
  • Evaluate item-level performance and recommend product renovation and sku rationalizations, as needed.
  • Identify whitespace opportunities through consumer research, trend analysis, and competitive landscape assessment
  • Partner with R&D team to inform the innovation pipeline and manage stage gate process
  • Lead channel strategy and price pack/architecture work. Consult with sales team to inform promotional strategy
  • Serve as the category expert by tracking competitive dynamics and retailer/consumer trends
  • Lead consumer research initiatives and share actionable findings with leadership team
  • Monitor and evaluate brand performance metrics and market trends to identify opportunities
  • Facilitate monthly state of the business, summarizing brand and competitor insights, opportunities, and wins

Requirements

  • 3-5 years of CPG brand management experience, ideally including an Associate Brand Management role
  • Fluency in Syndicated Data platforms (SPINS, Numerator, Circana, IRI, Nielsen Preferred) with a track record of turning raw data into clear, action-oriented recommendations
  • Strong business acumen with a curiosity to understand the business holistically. You think in terms of volume, velocity, distribution, and household penetration, not just awareness metrics
  • You earn credibility through clear thinking and strong relationships, and you know how to move a cross-functional team forward without owning every resource