Brand Manager, REIGN
Corona, CA (Unknown)
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end brand marketing plan from strategy through analysis and activation, driving growth in the performance/functional beverage space with data-driven storytelling and cross-functional collaboration.
- Lead brand performance reporting and insights collaboration.
- Shape consumer marketing programs, loyalty ideas, and digital activation aligned with budget.
Job Description
Responsibilities
- Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
- Demonstrate a deep understanding of drivers of performance/functional beverage category and brand.
- Identify opportunities and issues to drive brand growth and profitability.
- Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance.
- Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
- Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories.
- Partner with athlete and ambassador management teams to support brand initiatives, ensuring activations align with overarching brand strategy and maintain consistency across campaigns.
- Generate compelling consumer marketing programs, to drive demand at retail.
- Support the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
- Develop and manage project workflows as it pertains to brand marketing Initiatives.
Requirements
- Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study preferred
- 5+ years of experience in marketing, brand management
- 3+ years of experience in performance/functional beverage category experience or Consumer Packaged Goods industry experience preferred
- Proficient with Microsoft Office, Social Media, Click Up, Nielsen
- Passion or background in fitness/strength training/performance sports strongly preferred
- Strong digital fluency with deep understanding of emerging marketing trends, social media platforms, influencer ecosystems, and cultural movements shaping consumer behavior.
Monster Energy
Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. Monster Energy is an affirmative action and equal opportunity employer.Monster Energy is aware of recruiting scams targeting jobseekers with fake job postings or seemingly legitimate job postings with false pay ranges. Please note that Monster Energy does not ask our candidates to download apps or make any form of payment(s) to be considered for jobs. Monster Energy works with applicants through our careers page and monsterenergy.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information on our Monster Energy careers page and contact us directly with any questions at contacthr@monsterenergy.com.
