Responsibilities

• Lead major global innovation projects from concept through launch, including concept development, business case creation, and commercialization
• Help embed the global brand positioning globally by working with local countries and regions
• Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets; Protect the brand's immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Contribute to the global annual brand planning process with input from the local brand team
• Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
• Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals
• Leverage data sources (POS, eCommerce, consumer research, digital analytics) to track performance and identify opportunities

Requirements

• A four-year college degree, MBA preferred.
• 4–6+ years of experience in brand management, marketing, or related field
• Experience in CPG or consumer durables preferred
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Strong analytical skills with the ability to translate insights into action
• Experience leading product launches and innovation projects
• Demonstrated ability to manage multiple priorities and drive results in a fast-paced environment
• Strong communication and storytelling skills
• Collaborative mindset with the ability to influence cross-functional teams