Brand Manager - Marketing

Rochester, MN (Hybrid)

$122K/yr – $177K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own brand governance and partner-driven brand execution across Mayo Clinic, balancing standards, partnerships, and risk through contracts.

  • Brand governance and stakeholder advisory across internal/external uses to protect positioning.
  • Evolve brand standards and guidelines to support business and strategy.
  • Manage naming, agency relationships, and contract reviews with Legal alignment.

Job Description

Responsibilities

  • Lead the integration of brand and partnership strategy and governance across internal and external applications while providing strategic guidance and consultation to clients across the enterprise.
  • Evolve the brand standards to best support Mayo Clinic's business and brand strategy.
  • Uphold and maintain institutional brand standards related to all marketing and communications involving Mayo Clinic, including by external or third-party entities.
  • Develop, maintain and update tools and guidelines to support brand strategy and protect Mayo Clinic's brand, and support the ongoing evolution of Mayo Clinic’s partnership strategy.
  • Assist clients with naming, manage agency partners, and similar duties as needed.
  • Work with the Senior Director of Brand and Partnerships to advocate for and support Brand Strategy goals and objectives.
  • Work extensively with contracts, reviewing, negotiating, and partnering with Legal and internal stakeholders to ensure agreements align with brand positioning and strategic objectives.
  • Interpret and apply data to evaluate opportunities and assess associated risks.

Benefits

  • Medical: Multiple plan options.
  • Dental: Delta Dental or reimbursement account for flexible coverage.
  • Vision: Affordable plan with national network.
  • Pre-Tax Savings: HSA and FSAs for eligible expenses.
  • Retirement: Competitive retirement package to secure your future.
Mayo Clinic logo

Mayo Clinic

Mayo Clinic has expanded and changed in many ways, but our values remain true to the vision of our founders. Our primary value – The needs of the patient come first – guides our plans and decisions as we create the future of health care. Join us and you'll find a culture of teamwork, professionalism and mutual respect, and most importantly, a life-changing career. Mayo Clinic was founded in Rochester, Minnesota by brothers Dr. William James Mayo and Dr. Charles Horace Mayo. More than 100 years later, their vision continues to evolve around a single guiding value: "The needs of the patient come first." Today we are the largest integrated, not for-profit medical group practice in the world. We are recognized for high-quality patient care more than any other academic medical center in the nation. These endorsements are very gratifying, but also humbling. They remind us of the tradition that has been entrusted to each one of us, and the legacy of excellence that we uphold every day.

Rochester, Minnesota, US
49K employees (982 in marketing)

Traffic Signals

Monthly Visitors
74.4M
Monthly Google Ads Budget
$3.3M
Traffic Source Mix
Search
79.1%
Direct
17.5%
Referral
2.7%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~47.2K

Marketing Team

Marketing Team Size
586 (1% of company)
Median Career Experience
16 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$399.1M
Last Raise
$952K
Grant, 3 months ago

Funding History

  • Dec 2025
    Grant • $952K
  • Sep 2024
    Grant • $12M
  • Jul 2023
    Grant

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