Responsibilities

• Partner with a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and UberEats.
• Partner with regional marketing to manage a multi-million-dollar media budget across Uber and UberEats.
• Leverage and champion multiple sources of research, best practices and critical thinking including bringing innovative media approaches into the business.
• Drive media optimization to maximize the impact of in-flight campaigns.
• Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact.
• Ensure maximum impact from key digital partners (Meta, Google, Snap, etc.) by working with them directly and via the media agency.
• Collaborate closely with the in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel.
• Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and education on all things media to the Uber team.
• May telecommute.

Requirements

• Employer will accept five years of experience in the job offered or in a market research-related occupation.
• Position requires:
• Media planning skills using Omni (Media Agency Planning Tool Stack), Google Ads, or Trade Desk; Commercial negotiation ability;
• Programmatic media buying;
• Usage of tools including Google's DV360 and The Trade Desk;
• Social media planning utilizing Meta's, Tiktok's and Snap's Ad Manager Interface;
• Brand media measurement utilizing Kantar, Upwave, EDO and publisher Brand Lift Studies;
• Budget planning methodologies (such as cross channel reach curves and bottoms up planning) for $50M+ budgets;
• Audience planning including tools (including Omni and Bullseye) required for the integration of first party data, and the use of first, second, and third part data.