Brand Manager I

Hunt Valley, MD (Hybrid)

$88K/yr – $154K/yrEntry Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Gourmet brand growth through cross functional IBP leadership, from P&L objectives to SKU governance and price/market decisions.

  • Integrated Business Planning: coordinate Demand Planning, Finance, and Trade Marketing to drive forecasting and strategic reviews.
  • Product lifecycle and pricing: manage SKU rationalization, NPD business cases, and channel strategy.
  • Competitive posture and governance: monitor brand threats and deliver monthly MBL and quarterly share reviews.

Job Description

Responsibilities

  • Delivery on Gourmet P&L growth objectives
  • Support the brand lead in the development and implementation strategy of Annual Brand Plans
  • Identify and implement actionable growth initiatives through landscape assessments and manage product forecasting.
  • Provide strategic and tactical coordination across Demand Planning, Finance, Trade Marketing and other functional areas as appropriate to lead Integrated Business Planning.
  • Manage full product life-cycle including SKU rationalization, NPD business case development, and commercial strategy and implementation.
  • Fully understand competitive brand issues and provide action plans to address threats
  • Prepare and deliver ongoing monthly business reviews (MBL) and quarterly Share Reviews, prepared for senior leadership.
  • Lead cross functional teams (project management) for a variety of project types including innovation launches and continuous improvement.
  • Provides analysis and recommendations relating to product offering, pricing, and channel strategy.
  • Monitors effectiveness of new item distribution and making recommendations for improvement when appropriate.

Requirements

  • Bachelor’s degree in marketing, or related field
  • Minimum of 3 years of demonstrated relevant skills and results in consumer-packaged goods marketing or closely related field
  • Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities, and consumer communications
  • Strong project leadership experience with ability to manage cross-functional teams and multiple projects
  • Sound understanding of Marketing principles and practices (functional expert) and a basic knowledge in other areas including Sales, Finance and Supply Chain
  • In-depth understanding of how own area integrates with other Marketing areas and with other functional areas such as Sales
  • Deep understanding of the industry sector and competitive landscape
  • Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external); often customer-facing; interactions with senior leadership.
  • Strong leadership, strategic thinking, communication, and teamwork skills

Preferred

  • MBA

Benefits

  • Career growth opportunities
  • Flexibility and Support for Diverse Life Stages and Choices
  • Wellbeing programs including Physical, Mental and Financial wellness
  • Tuition assistance
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McCormick Flavor Solutions

Experience a differentiated approach to flavor creation. Regardless of your application, McCormick Flavor Solutions uses its culinary-inspired heritage to help you create consumer-preferred taste experiences. Our broad array of flavor solutions includes: flavors, enhancers, seasonings, culinary flavor bases, broth & stock concentrates, condiments & sauces and spice & herb ingredients.

Hunt Valley, Maryland, USA

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