Brand Manager (Contract)

Emeryville, CA (Hybrid)

Salary Not AvailableMid Level4+ years expContract

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Own end-to-end brand leadership including planning, budgeting, and cross‑functional execution to grow the business in Canada.

Lead brand planning, go-to-market, and budget decisions with cross-functional partners.
Drive marketing communications, shopper marketing, and activation across channels.
Lead development and launch of new products with cross-functional teams.

Manage the Business: 35% of your time
Manage P&L and marketing budget decisions in partnership with Director of International Marketing to meet fiscal targets.
Lead annual brand planning process from strategy development to tactical recommendations that align with consumer insights, brand strategy, customer needs, and financial objectives.
Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics.
Identify new opportunities in key markets by leveraging POS/shopper data and partnering with Sales team to adapt to changing market conditions, spurring growth or defending against threats.
Be the internal expert of your business through ongoing analysis of sales performance, trends, and consumer behavior – providing guidance for monthly, quarterly, and annual deliverables such as consumption forecasting and long-term planning.
Marketing Communication Planning & Execution: 35% of your time
Manage day-to-day relationships with creative, media, and PR agency partners to develop amazing creative, full-funnel marketing executions, and paid and earned coverage that support our brand growth in Canada.
Collaborate with IMC team to develop and execute effective marketing communication plans for Canada that drive the business, build brand love, and set Premier apart from competition.
Lead national and account-specific shopper marketing planning to expand retail presence & drive trial.

Education: Bachelor’s degree required in any field
Experience: 4+ years of relevant Brand Management experience required
Skills and mindset: Passion or experience in the sports nutrition or general nutrition consumer packaged goods (CPG) industry.
Ability to influence and lead others
A strong results orientation
Self-starter – comfortable ‘figuring it out’
Strong project management skills
Quantitative strength –very comfortable with numbers
Strong verbal and written communication skills
Cross-functional project team experience