Responsibilities

• Develop and execute comprehensive iSchool Virtual Academy brand strategies to increase brand awareness and market share.
• Ensure iSchool Virtual Academy brand consistency across all marketing and communication channels.
• Work with cross-functional teams (marketing, enrollment, creative, finance, operations, agencies) to support enrollment windows, regular communication, and the execution of the iSchool Virtual Academy brand plans.
• Analyze and interpret market trends, syndicated data, and consumer research to track iSchool Virtual Academy brand performance and inform better marketing decisions.
• Submit PO Requests to the Finance Department.
• Ensure that the advertising agencies are on-brand, and ensure attrition is tracked
• Track and manage the iSchool Virtual Academy brand marketing budgets to ensure the company meets its annual business plan goals.
• Excellent analytical and project management skills. Must be able to analyze business data, determine solutions, make recommendations, and carry out actions in an effective manner
• Build annual iSchool Virtual Academy brand marketing calendars for national and local campaigns; support the development and drive the execution of campaigns.
• Plan and execute integrated iSchool Virtual Academy brand marketing campaigns, including digital, social, print, and broadcast media.

Requirements

• Education: Bachelor's Degree Required: Major in Business, Marketing Preferred
• 4-7 years of experience in consumer or brand marketing
• Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
• Strong understanding of branding principles and integrated marketing strategies.
• Proven ability to develop and execute multi-channel marketing campaigns.
• Proficiency in analytics and CRM tools (e.g., Google Analytics, HubSpot)
• Exceptional communication and storytelling skills.

Preferred

• MBA in Marketing
• Experience working with educational institutions or EdTech companies.
• Knowledge of trends and challenges in the education industry.
• Familiarity with marketing automation platforms and CRM tools.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance