Responsibilities

• Renovate LA VICTORIA® and explore DONA MARIA® portfolio expansion by delivering a cohesive, consumer-led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in-market execution.
• Develops the annual and multi-year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.
• Manages the LA VICTORIA® and explore DONA MARIA® P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
• Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
• Strong financial and consumer research data understanding, make decisions based on data
• Lead close-in innovation and renovation to fuel near-term growth while strengthening brand equity.
• Partner with R&D, Supply Chain, and Operations to bring consumer-relevant, margin-accretive innovation to market on time and on budget.
• Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.
• Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
• Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.

Requirements

• BA/BS Degree required. MBA a plus.
• Five to seven years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry
• Strong working knowledge and understanding of the food industry
• Ability to develop consumer insights based on financial and consumption data and research
• Ability to apply leadership, strategic thought and innovation to new product development and business opportunities
• Forecasting skills
• Excellent analytical, problem solving and evaluation skills
• Outstanding project management skills
• Solid financial analysis, planning, budgeting, and costing abilities/experience
• Strong leadership and interpersonal skills

Preferred

• MBA a plus
• Written and spoken Spanish language skills a plus
• Fluency in Spanish is a plus

Benefits

• Top-tier Medical, Dental, Vision, and Voluntary benefit plans
• Company-Matched 401K Retirement plan
• Bonus & Referral programs
• Time-Off benefits for Holidays, Vacation & Sick
• Career Development, Training, and Opportunities
• Engagement & Team-Building Events