Brand Lead - New Drink brand

Chicago, IL (On-site)

$75K/yr – $90K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end Chicago ground-floor launch for a CPG brand: production + co-packer ops, festival activations, and real on-the-ground retailer landings.

  • Production and co-packer coordination, inventory, and reorders
  • Festival activations: research, applications, vendor logistics, and booth setup
  • Field sales and on-site storytelling with Chicago retailers, bars, and venues

Job Description

Responsibilities

  • You\’ll own the full operation — production, co-packer relationship, festival activations, field sales, and brand building.
  • Co-packer relationship — day-to-day production coordination, inventory, reorders
  • Festival calendar — research, applications, vendor logistics, booth execution
  • Field sales — pitching and landing Chicago retailers, bars, and venues
  • Brand presence — activations, content, and on-the-ground storytelling
  • Build the systems and team as the brand grows

Requirements

  • Early CPG or food/bev startup experience — you\'ve been employee #1–5 at something real
  • You\’ve run a booth or activation, not just attended one
  • Operator first — you can manage a co-packer call in the morning and work a festival booth in the afternoon
  • Connected in Chicago\'s food, music, or events scene
  • Ready to bet on something early in exchange for real ownership
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Nosh.com

Nosh.com: Food Industry News, Insights, and Education for the CPG Community. Published by BevNET.

Newton, Massachusetts, USA
8 employees (3 in marketing)

Traffic Signals

Monthly Visitors
70.4K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
40.6%
Direct
46.8%
Referral
6.9%
Social
4.9%
Paid
0.6%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
3 (38% of company)
Marketing Roles Posted (Last 30 Days)
3