Brand Identity Coordinator

Tampa, FL (On-site)

$50K/yr – $60K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Coordinate social media, brand assets, and recruitment marketing to support Distributor Owner success.

  • Assist with social content scheduling across LinkedIn, Instagram, Facebook, and other channels.
  • Must-have: 1-3 years in marketing, branding, social media, print production, or promotional products.
  • Standout: Manage brand content library and track award submissions for visibility.

Job Description

The Brand Identity Coordinator will support and maintain brand consistency across internal and external communications, promotional materials, and business collateral. This role plays a key part in ensuring our company’s visual identity and messaging are accurately represented across all channels, including print, digital, social media, and website presences. This role will support social media content development, assist with the day-to-day execution of business development initiatives, manage the company’s industry award calendar and assist with submissions, and help organize and maintain the company’s marketing content library. The ideal candidate has a strong eye for detail, understands brand standards, and enjoys collaborating with internal and external teams in the fast-paced print and promotional products environment. Social Media Content Support - Assist with the creation, scheduling, and coordination of social media content across platforms including LinkedIn, Instagram, Facebook, and other relevant channels. - Collaborate with internal teams to develop engaging posts that highlight company initiatives, products, and culture. - Monitor social media trends and contribute ideas for content that strengthens brand awareness and engagement. - Maintain familiarity with platform best practices, content formats, and emerging social media tools. Business Development & Onboarding - Support the day-to-day execution of business development initiatives, including brand-driven recruiting campaigns and onboarding materials. - Assist in developing marketing materials and messaging used to attract and welcome new representatives or partners. - Coordinate campaign assets across digital, print, and social channels to ensure consistent messaging. - Track campaign progress and assist in maintaining recruitment-related marketing materials. Awards & Industry Recognition - Manage the company’s award calendar, tracking relevant industry award opportunities and submission deadlines. - Coordinate the preparation and submission of award entries, including gathering supporting materials and ensuring submissions meet requirements. - Maintain records of award submissions, recognitions, and related marketing opportunities. Content Library & Asset Management - Organize and maintain the company’s brand content library, including images, logos, templates, testimonials, and other brand assets. - Ensure assets are easily accessible and properly categorized for internal use. - Maintain version control and archive outdated or unused assets as needed. - Maintain a library of resources, reference, and instructional documents that support Network-wide operations and Distributor Owner success. Project & Asset Management - Track brand projects from concept through production. - Coordinate timelines and ensure projects are delivered on schedule. Vendor & Production Coordination - Communicate supply chain specialist for print, promotional products, and production partners. - Verify artwork specifications, imprint methods, and branding requirements. - Support quality control during the production process. Other duties as assigned Required - Bachelor’s degree in Marketing, Graphic Design, Communications, or related field. - 1-3 years of experience in marketing, branding, social media, print production, or promotional products. - Strong attention to detail and ability to maintain brand consistency across multiple channels.

Proforma logo

Proforma

With over 45 years of expertise, Proforma is the largest family-owned and operated leader in print, promotional products, packaging, and eCommerce solutions. Whether it’s designing a logo or launching a world tour—our teams of experts pair strategy with creativity to develop branding solutions that engage audiences, grow networks, and drive results. Founded in 1978, Proforma has grown into a $650+ million technology and business success leader across North America, known for empowering its Network of Distributor Owners, Sales Professionals, and Supplier Partners. A key driver of Proforma’s growth is its commitment to technology. With more than $30 million invested in advancing its tech infrastructure, Proforma has launched industry-leading platforms, including ProVisionTM for business management, ProStoresTM for eCommerce, and ProMatchTM for strategic talent alignment. These innovations help streamline operations, elevate customer experiences, and keep Proforma ahead of market trends. Proforma’s Worldwide Support Center’s mission is to “empower Distributor Owner success.” Every initiative for our Member Network is designed to maximize sales, increase profitability, and help individuals achieve a balanced, fulfilling lifestyle. Proforma’s focus on continuous improvement has delivered measurable results. To date, 146 Distributor Owners have earned spots on the Inc. 5000 list of the fastest-growing private companies, with many accomplishing recurring recognitions. Additionally, more than 300 Distributor Owners have joined the Million and Multi-Million Dollar Club, with annual sales from $1 million to nearly $50 million. Through strong relationships, brand recognition, and forward-thinking strategies, Proforma continues to shape the future of the print and promotional products industry, help members of its Network build the businesses—and lives—they envision, and deliver impactful brand solutions for our customers.

Founded in 1978
Independence, Ohio, USA
1.2K employees (117 in marketing)

Traffic Signals

Monthly Visitors
24.3K
Traffic Source Mix
Search
31.1%
Direct
61.4%
Referral
6%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
94 (8% of company)
Median Career Experience
23 years
Median Tenure
15.7 years