Responsibilities

• Developing and executing brand and growth marketing campaigns across digital and organic channels
• Leading marketing strategy and go-to-market execution for new product line launches
• Creating compelling content for email campaigns, website copy, social media, product launches, and promotional initiatives
• Managing content calendars and coordinating campaign timelines
• Monitoring marketing performance and using analytics to optimize results
• Partnering with company leadership and production teams to tell authentic product and brand stories
• Identifying opportunities to grow customer acquisition, engagement, retention, and online sales
• Establishing marketing processes, reporting practices, and foundational KPIs
• Contributing strategic recommendations that support future business growth and scalability
• Other duties as assigned

Requirements

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field preferred; equivalent experience considered
• 3+ years of experience in brand marketing, growth marketing, digital marketing, e-commerce marketing, or related fields
• Exceptional written communication and copywriting skills
• Experience creating and executing marketing campaigns across multiple channels
• Knowledge of email marketing, social media marketing, content strategy, and e-commerce best practices
• Experience using Google Analytics, Shopify Analytics, email marketing platforms, or similar tools
• Strong project management and organizational skills
• Ability to work effectively in a fast-paced startup or small-business environment
• Ability to pass any required pre-employment screenings applicable to the position

Benefits

• Medical, dental, vision, parental leave, 401(k)