Own the brand direction and lead a small creative team to define voice, steer organic content, and manage cross-channel brand execution.

• Team leadership and creative management — leading, managing, and inspiring the in-house creative team.
• Brand strategy and voice — defining and evolving Twillory's brand voice, tone, and messaging across all platforms.
• Content and creative direction — owning the organic content strategy and directing creative output across design, photo, and video.
• Campaign management and calendar planning — owning the seasonal and promotional marketing calendar and leading editorial campaigns end-to-end.
• Cross-channel brand oversight — ensuring brand consistency and quality across every owned channel, including Twillory.com.
• Team Leadership & Creative Management