Brand Director at TalentPop | Rockville Centre, NY | $150K/yr – $180K/yr

TalentPop

Brand Director

Rockville Centre, NY (Hybrid)

$150K/yr – $180K/yrDirector/Executive6+ years expFull time

Posted 1 month ago

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Job Summary

Own and lead the brand’s creative engine for a men’s fashion DTC, aligning with executive priorities and building scalable, on-brand production across channels.

5–6 person creative team with clear workflows and high-performance culture
Brand voice and guardrails defined across website, email, packaging, social, and influencer partnerships

Job Description

Responsibilities

Lead, manage, and inspire a team of 5–6 creative professionals including designers, content creators, and video editors
Set clear creative direction, provide regular feedback, and foster a high-performance, collaborative team culture
Partner with the C-Suite to align creative output with brand priorities and broader business goals
Build and maintain workflows that keep the creative team efficient, accountable, and producing at a high standard
Define and evolve the brand voice, tone, and messaging strategy
Ensure consistent brand identity across all platforms — website, email, packaging, social media, and organic content
Maintain and enforce brand guidelines across all teams and partners
Serve as the final word on what is and isn’t on-brand
Lead organic content strategy, ensuring storytelling reflects the brand and resonates with the audience
Direct the creative team in developing brand-forward assets across design, photo, and video

Plan and coordinate photo and video shoots from brief through final asset delivery
Provide brand guardrails and creative input to the growth team across paid channels
Own and manage the seasonal and promotional marketing calendar including launches, sales, and product campaigns
Develop and lead editorial campaigns that bring together product, lifestyle, and brand narrative
Project manage campaign execution across functions — keeping timelines, creative, and messaging aligned
Own the brand experience across the website — look, feel, and messaging
Ensure brand consistency across all owned channels — website, email, SMS, organic social, influencer partnerships, and packaging
Partner with the lifecycle and email team to align messaging and retention initiatives
Review and approve marketing copy, visual assets, and creative layouts

TalentPop

TalentPop is a leading Customer Service Management Agency that works with over 500 fast-growing E-Commerce brands to revolutionize their customer service and turn customer service into a revenue-generating channel. TalentPop provides end-to-end support to build, manage and optimize E-Commerce customer service teams.Your Customer Support team is the first point of contact between your customers and your brand and is responsible for representing your brand across all channels. We're here to make sure your customer's experience is a great one!

Founded in 2020

Costa Mesa, California, USA

846 employees (43 in marketing)

www.Talentpop.co