Brand Director

New York City, NY (On-site)

$120K/yr – $140K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the cross-functional growth and brand-building agenda for Hypegolf, shaping strategy, editorial voice, and market launches in collaboration with sales, content, and product teams.

  • Growth & Brand Strategy: Align long-term roadmap with corporate KPIs and lead cross-functional activation plans.
  • Editorial & Partnerships: Define voice, franchise content, and media opportunities with content leadership while nurturing talent and partner relationships.
  • Go-To-Market & Innovation: Coordinate launches with R&D, PM, and Sales to bring new experiences to market and drive vertical growth.

Job Description

Responsibilities
HYPEBEAST logo

HYPEBEAST

Founded in Hong Kong in 2005, Hypebeast is a global leading platform for contemporary culture and lifestyle and a premier destination for editorially-driven news and commerce. For more than 15 years, we have been on a mission to share the most authentic aspect of culture around the globe. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative production agency; and HBX, an e-commerce platform and omnichannel shopping destination.

Founded in 2005
Tsuen Wan District, CHN
478 employees (243 in marketing)

Traffic Signals

Monthly Visitors
567
Traffic Source Mix
Search
37.5%
Direct
40%
Referral
12.3%
Social
8.2%
Paid
0.9%

Headcount Trend

Current headcount: ~478

Marketing Team

Marketing Team Size
175 (37% of company)
Marketing Roles Posted (Last 30 Days)
2