Responsibilities

• Develop and execute the global growth strategy for AVESTAN, inclusive of brand development, product development, and retail expansion
• Act as the brand guardian across all facets of brand and business management, including the overarching brand strategy, social channels, product campaigns, product launches, and key moments
• Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
• Maintain, secure, and develop an ownable tone of voice for the brand, and ensure consistency across all AVESTAN touchpoints
• Lead the go-to-market management of brand launches across markets, ensuring sales targets are achieved while remaining on brand equity
• Protect and build upon AVESTAN’s unique brand message and aesthetic through well-crafted and tightly-held values, principles, and design guidelines
• Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
• Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators
• Responsible for the entrepreneurial facet of the Brand, identifying sales opportunities and helping to drive them through in the business
• Partner with cross-functional teams including Scientific, Digital, Retail, Supply Chain and Finance to execute tactics that will continue to grow brand equity and identify key areas of opportunity for DECIEM globally
• Work with the Commercial team and support the creation of sell-in material, pitch decks, and beyond. Partner closely in planning and distribution discussions

Requirements

• 10+ years experience in Brand Direction, Creative Direction, or Marketing. 5+ years of people management experience
• Experience in leading a highly conceptual brand or project
• Significant leadership and vision setting experience
• Experience building and executing effective brand strategies with proven business growth impact
• Leads collaboratively by partnering with others internally and externally to engage multiple stakeholders, foster alignment, gain consensus and influence outcomes
• An obsession with experimental marketing and brand equity building
• A love of the earth, travel, design, culture, and unique experiences

Benefits

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 4 months of paid time off for new parents (inclusive of all genders).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• First dibs on new products.
• A generous discount on products for DECIEM and other Estee Lauder brands