Responsibilities

• Own and evolve the brand strategy for Phorm Energy & Protein, including positioning, messaging architecture, audience segmentation, and brand guidelines.
• Lead go-to-market planning for new product launches and key initiatives: consumer insight, value proposition, claims support, naming, packaging direction, and launch calendars.
• Partner with Phorm Energy Representative on creative, social, influencer, PR, and media teams to build integrated campaigns from brief through execution and post-campaign learning.
• Develop and execute marketing programs to support placements, including merchandising, sales and promotions.
• Translate consumer, category, and competitive insights into actionable recommendations; monitor trends in energy drinks, protein beverages, wellness, and functional ingredients.
• Present ideas and information on products to retailers and customers through sampling and education.
• Manage agency and vendor partners (creative, research, PR, media) including briefing, feedback, timelines, and budgets.
• Develop chain account relationships and understand their internal structure and decision-making processes to accomplish desired results.
• Track and report performance using dashboards and post-analyses; identify optimization opportunities across content, messaging, and channel mix.
• Analyze performance data and consumer insights to identify opportunities to increase sales, execution and provide recommendations to management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience) preferred.
• 5+ years of brand marketing/brand management experience, ideally within CPG, beverage, nutrition, supplements, or adjacent wellness categories.
• Experience working with suppliers and marketing budgets.
• Strong verbal and written communication skills including effective presentation skills.
• Strong internal and external customer orientation.
• Highly organized with ability to manage priorities and coordinate multiple projects simultaneously.
• Highly self-motivated and the ability to work flexible hours including nights, weekends, and some holidays as needed.
• Proficient in MS Office including Word, Excel, PowerPoint.
• Ability to frequently lift, carry, push or pull package product weighing 50 plus pounds and draught product weighing 165 plus pounds.

Benefits

• 401(k) retirement savings plan with a percentage company-match contribution
• Competitive wages
• Paid holidays
• Paid time off
• Medical, dental, vision, life, and accidental insurance
• Short-term disability
• Long-term disability
• Employee assistance plan — for access to counseling, consulting and other community resources
• Wellness program