Responsibilities

• Strategy, Planning, and Execution
• Develop and implement trade marketing strategies tailored to the unique demographics of NY/NJ.
• Design promotions that celebrate key cultural moments (e.g., West Indian Day Parade, BBQ season, Jerk Festivals).
• Align with the Jamaican production team and master distributors to ensure consistent brand messaging.
• Monitor and evaluate campaign success to refine future "go-to-market" efforts.
• Channel & Territory Management
• Identify growth opportunities in independent grocers, ethnic markets, and "Big Box" retailers (e.g., ShopRite, Stop & Shop, Wegmans).
• Provide on-the-ground guidance to distributors to optimize product placement (securing eye-level shelf space and secondary displays).
• Build long-term partnerships with key regional trade partners and specialty food retailers.
• Data Analysis and Reporting

Requirements

• Experience in brand development, trade marketing, or CPG marketing, preferably within multicultural or specialty food categories.
• Strong knowledge of the NY/NJ retail and distributor landscape, including independent grocers, ethnic markets, and major chains.
• Ability to develop and execute localized marketing strategies for diverse consumer groups and cultural events.
• Proven skills in territory and channel management, guiding distributors, and optimizing retail placement.
• Analytical capability to track regional sales, ROI, consumer insights, and competitor activity.
• Experience managing marketing budgets with emphasis on cost-efficiency and high-impact programs.
• Strong communication skills for training teams and representing the brand as an ambassador.
• Ability to execute events, samplings, and tradeshows effectively.
• Understanding of compliance, brand guidelines, and retail display standards.