Brand Development Designer- Mass Consumer Brands

New York City, NY (Hybrid)

$90K/yr – $115K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own brand design direction and product development by turning market and consumer insights into cohesive collections and a visual system that spans logos to packaging.

  • Research & Competitive Analysis: Own the exploration of where a brand can win across fashion, home, and related categories.
  • Concept & Visual Language: Build the collection story through color, texture, and materials and define seasonal briefs.
  • Visual Identity & Brand Design: Ensure consistency across brand touchpoints from identity to packaging and presentation assets.

Job Description

Responsibilities

  • Research & Competitive Analysis: Conduct competitive analysis and white space research across consumer categories including fashion, HBA, home, and food
  • Research & Competitive Analysis: Study trend forecasting, market insights, and consumer behavior to identify brand opportunities
  • Research & Competitive Analysis: Synthesize research into clear, actionable creative direction
  • Concept & Visual Language: Translate insights into a cohesive brand aesthetic — defining the color, texture, material, and visual DNA of a brand or collection
  • Concept & Visual Language: Think in terms of collections and assortments, not just individual items — identifying what products belong together as a story or consumer solution
  • Concept & Visual Language: Develop seasonal or thematic creative briefs that set the direction for a brand or product line
  • Concept & Visual Language: Contribute to fashion and home decor design with a strong eye for materials, silhouettes, finishes, and trends
  • Visual Identity & Brand Design: Can design across the full brand ecosystem — logo design, brand identity, packaging, graphic design, and marketing materials
  • Visual Identity & Brand Design: Ensure a consistent visual through-line across all brand touchpoints
  • Visual Identity & Brand Design: Concept and develop presentation layouts and design assets to hand off to team members

Requirements

  • 7+ years of experience in brand design and/or product development within consumer goods
  • A portfolio that shows the thinking behind the work — strategy, concept, and execution together
  • Experience across multiple consumer categories — fashion, home, beauty, food, or similar
  • The ability to look at a market landscape and identify where a brand can own a space
  • Strong presentation instincts — you know how to frame and sell a creative idea, not just design one
  • Experience with physical product development and supplier relationships
  • A forward-thinking mindset with an eye for trend, culture, and consumer behavior
  • Equal comfort operating at the concept level and the execution level
  • Proficiency in Ai platforms, Adobe creative suite, Figma