Brand Designer

San Francisco, CA (Hybrid)

$100K/yr – $175K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the brand system and cross-functional launches for a technical product, turning complex engineering ideas into clear visuals and shaping the employee experience from recruitment through every customer touchpoint.

  • Brand System: evolve Baseten visuals into a scalable identity for campaigns, product launches, and docs.
  • Cross-Functional Launches: partner with product, engineering, and marketing to bring major features to market.
  • Craft & Communication: translate technical concepts into compelling visuals across channels and customer moments.

Job Description

Responsibilities

  • Lead large-scale brand campaigns across digital, events, and out-of-home.
  • Partner with engineering and product marketing on major product launches.
  • Turn complex technical ideas into clear, compelling visual communication.
  • Evolve the Baseten visual identity into a brand system that scales.
  • Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
  • Shape our employer brand and help define how new hires experience Baseten.
  • Raise the bar for craft across every customer touchpoint.

Requirements

  • You have a portfolio of exceptional work with outstanding visual craft and attention to detail.
  • You care deeply about quality and sweat the details.
  • You communicate ideas clearly and thrive in collaborative environments.
  • You know when to build systems, not just execute on assets.
  • You default to ownership and are comfortable leading highly cross-functional projects from concept through launch.
  • You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them.
  • You thrive in a fast-moving environment with a high bar for quality.
  • You have strong opinions about design and can articulate why something works - and why it doesn't.

Preferred

  • Motion design and animation experience
  • Experience designing for developers or highly technical audiences.

Benefits

  • Competitive compensation, including meaningful equity.
  • 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year\'s Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Baseten logo

Baseten

5.0 Glassdoor

Inference is everything. Baseten is an AI infrastructure platform giving you the tooling, expertise, and hardware needed to bring great AI products to market - fast.Our proprietary Inference Stack utilizes the cutting-edge of performance research combined with highly performant and reliable infrastructure to give you out-of-the-box global availability with 99.99% of uptime.

Founded in 2019
San Francisco, California, USA
158 employees (8 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
170.1K
Monthly Google Ads Budget
$52
Traffic Source Mix
Search
43.1%
Direct
45.2%
Referral
8.1%
Social
2.8%
Paid
0.7%

Headcount Trend

Current headcount: ~164

Marketing Team

Marketing Team Size
6 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$585M
Last Raise
$300M
Series E, 2 months ago

Funding History

  • Jan 2026
    Series E • $300M
  • Sep 2025
    Series D • $150M
  • Feb 2025
    Series C • $75M

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