Brand Design Lead

San Mateo, CA (On-site)

$175K/yr – $190K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the brand system and visual language for a technically complex product, partnering with leadership and an agency to pressure-test and translate creative work into real assets.

  • Brand stewardship: shape identity, tone, and design rules that scale across surfaces.
  • Systems and self-serve resources: build a documented design system and templates that enable teams to move fast with Canva tooling and lightweight HTML/CSS access.
  • Delivery and campaigns: own visuals across web, social, events, decks, and campaigns to perform in market.

Job Description

Responsibilities

  • Work directly with the Head of Brand and our agency partner on the brand refresh, representing the internal creative voice, pressure-testing decisions, and ensuring the work translates into something we can actually build on
  • Help define and codify the brand as it takes shape: visual identity, tone, design language, and the rules that hold it together
  • Build and maintain a design system that is well documented, practical, and actually used across the company
  • Build self-serve design resources and workflows that enable the wider team to move independently on day-to-day needs, including templates, brand-compliant tooling in Canva, and AI-powered design tools, so senior design time is spent where it matters most
  • Own the visual execution across brand surfaces: web, social, events, sales collateral, and whatever else the company needs
  • Concept and execute brand campaigns across digital and out-of-home, from paid social and display to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform in market
  • Able to move quickly without sacrificing quality

Requirements

  • 6+ years of brand design experience building brands for technically complex products. AI, developer tools, or enterprise infrastructure. You know what it takes to make something deeply technical feel compelling and clear
  • Strong portfolio spanning brand identity, design systems, and web design, ideally in B2B or developer-facing products
  • Experience working with or alongside external agency partners, with a track record of getting the most out of that relationship
  • Someone who takes ownership seriously: you drive things to completion, raise the quality bar, and build the structures that let others do the same
  • Figma as second nature. Bonus if you have enough web sensibility to work closely with engineers (light HTML/CSS, Webflow, or similar)
  • Proven ability to operate in ambiguity. You don’t need a finished brief to start making good decisions
  • Has opinions. Backs them up. Takes feedback well.

Benefits

  • Total compensation for this role also includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by a range of factors including individual qualifications, experience, skills, interview performance, market data, and work location. The listed salary range is intended as a guideline and may be adjusted.
Fireworks AI logo

Fireworks AI

0.0 Glassdoor

Fireworks is the fastest way to build, tune, and scale AI on open models. Ship production-ready AI in seconds on our globally distributed cloud infrastructure, optimized for your use case. Fireworks powers production workloads at companies like Uber, Doordash, Notion, and Cursor—delivering 15× faster speed, 4× lower latency, and 4× more concurrency than closed models.

Founded in 2022
Redwood City, California, USA
149 employees (7 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
250K
Monthly Google Ads Budget
$187
Traffic Source Mix
Search
40.4%
Direct
49.7%
Referral
6.8%
Social
2.3%
Paid
0.7%

Headcount Trend

Current headcount: ~151

Marketing Team

Marketing Team Size
6 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$327M
Last Raise
$230M
Series C, 5 months ago

Funding History

  • Oct 2025
    Series C • $230M
  • Oct 2025
    Secondary Market • $20M
  • Jul 2024
    Series B • $52M

Recent News