Brand Content Strategist (Financial Services)

USA (Remote)

$73K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel content strategy and experimentation to drive engagement for financial-services audiences, using Persado to optimize messaging at scale.

  • Brand-aligned content and Persado-driven messaging experiments across campaigns
  • Translate test results into actionable guidance for clients and internal teams
  • Partner with clients and cross-functional teams to define objectives, voice, and long-term content goals

Job Description

Responsibilities

  • Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
  • Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences
  • Present actionable insights and strategic recommendations to clients
  • Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
  • Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
  • Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met

Requirements

  • 2-4 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry
  • Ability to embrace brand voice for a variety of customers
  • A strong ability to work across disciplines—writing, strategy, analytics, and technology
  • A data-driven mindset and curiosity for what drives customer engagement
  • Experience working with clients and/or presenting information to key stakeholders preferred
  • Excellent written and verbal communication skills
  • Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines
  • Comfort working both independently and collaboratively with internal teams and clients
  • Proficiency with Microsoft Office Excel and G suite
  • Experience with A/B or multivariate testing ideal

Preferred

  • Previous work at a creative agency a plus
  • Experience with content management systems, HTML, graphic design and email platforms a plus
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Persado

2.6 Glassdoor

Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms—so marketers can drive growth at the speed of AI. Persado AI fuses Martech and Regtech in a single platform using AI agents that optimize marketing performance and compliance in real-time. The tech balances performance, compliance, and effort using automated, AI-powered content optimization that fuels impact. Imagine applying 90% less effort to achieve 20% more conversions. Our platform is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer action. Brands in the U.S. and EMEA, including 8 of the 10 largest U.S. banks, credit unions, card issuers, retailers, and travel companies, trust Persado to engage customers with high-performing content throughout their journey. Our customers realize sizable business impact. Persado doesn’t just fuel efficiency gains, we enable companies to update, optimize, and personalize content without added setup, coding, or performance analysis. AI agents negotiate content performance and compliance in real time, optimizing for both. This automation delivers 80% greater efficiency, more revenue, better compliance, and faster time to market.-- One A large retail bank uses Persado’s automation and integrated workflows to generate, personalize, and approve marketing content across channels, shortening campaign launches from a week to 6 hours-- A top U.S. bank drove more than $1 billion in incremental revenue in four years.Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Awards & accolades:* Bank Technology 2024 Award for Tech of The Future* Top Leader in CB Insights GenAI for Text Content Generation matrix* Built In’s Best Places To Work* Fortune 50 Companies Leading the AI Revolution* Fast Company’s World’s Most Innovative Companies

Founded in 2012
New York, New York, USA
272 employees (49 in marketing)
35% recommend to a friend
41% CEO approval

Traffic Signals

Monthly Visitors
23.4K
Traffic Source Mix
Search
31.8%
Direct
57.7%
Referral
8.2%
Social
1.4%
Paid
0.8%

Headcount Trend

Current headcount: ~272

Marketing Team

Marketing Team Size
46 (17% of company)

Funding

Total Funding
$96M
Last Raise
$30M
Debt Financing, 8 years ago

Funding History

  • Oct 2017
    Debt Financing • $30M
  • Apr 2016
    Series C • $30M
  • Jan 2015
    Series B • $21M

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