Responsibilities

• Bring HALO's brand strategy to life through integrated campaigns, content, and storytelling.
• Ensure consistency in brand messaging, positioning, and visual identity across all channels.
• Develop creative briefs that align stakeholders and support effective execution.
• Partner cross-functionally to deliver cohesive omnichannel marketing initiatives.
• Review creative assets and content to ensure alignment with brand standards and campaign objectives.
• Support content partnerships and manage creative deliverables from planning through launch.
• Partner with Ecommerce to execute SEO content strategies that drive organic growth and strengthen category authority.
• Develop content, copywriting and messaging briefs across email, web, paid media, and other owned channels to support key campaigns and initiatives.
• Review and refine marketing copy to ensure consistency, clarity, and alignment with HALO's brand voice.
• Assist with PR planning and ensure earned media efforts align with broader marketing priorities

Requirements

• Education: Bachelor’s degree in marketing, communications or related field.
• 5+ years of experience in brand marketing, integrated marketing, campaign management, content marketing, or a related marketing role.
• Experience supporting integrated marketing campaigns across multiple channels, ideally within a consumer or DTC brand (baby, parenting, lifestyle, or wellness experience is a plus).
• Experience managing or coordinating marketing calendars and cross-functional campaign execution.
• Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
• Experience writing creative briefs and partnering closely with designers, copywriters, content creators, agencies, and cross-functional teams.
• Strong editorial judgment with the ability to provide thoughtful, actionable feedback on written content.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment.
• Excellent organizational, communication, and collaboration skills.
• Experience with Monday.com or similar project management software; familiarity with PhotoShelter, Canto, or other DAM/PIM platforms is a plus.

Preferred

• Experience with Monday.com or similar project management software; familiarity with PhotoShelter, Canto, or other DAM/PIM platforms is a plus.
• Accountability: Problem solver with a high degree of integrity and a passion for delivering thoughtful, high-quality work.
• Creativity: Brings curiosity, strong consumer instincts, and a passion for building meaningful brands through compelling storytelling.
• Collaboration: Builds trusted cross-functional relationships, communicates proactively, and operates with a "win together" mindset.
• Nimbleness: Self-starter who thrives in a fast-paced environment, adapts quickly, and effectively manages competing priorities.
• Boldness: Operates with a growth mindset, embraces testing and learning, and continually looks for opportunities to elevate the brand.

Benefits

• Halo Dream, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• Salary ranges are based on paying competitively for our size and industry, and are one part of our compensation package, which also includes a comprehensive set of benefits and incentives.
• The base salary hiring range for this position is $90,000 - $100,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.