Responsibilities

• Brand Management : Maintain and strengthen the Firm’s brand identity, ensure consistent messaging across all platforms, develop campaigns that enhance brand awareness and engagement
• Content Marketing : create blogs, articles, newsletters, website content, attorney profiles and client testimonials, develop educational legal content for digital platforms and maintain a content calendar
• Social Media : manage all social media platforms, develop content calendars, créate and publish engaging posts, reels and stories and monitor engagement and interaction
• Creative Services : produce and edit photography and video content, design graphics for digital and print marketing and support advertising campaigns with creative assets
• Reputation Management : Oversee Good Reviews and client feedback initiatives, develop testimonial campaigns, and monitor online reputation and directory listings
• Community Engagement : coordinate sponsorships, networking events, charitable initiatives, community outreach and business development events
• Collaboration : work closely with the Director of Marketing and Firm Leadership to align creative initiatives with strategic marketing goals and coordinate with attorneys and staff to showcase firm success and culture

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, Graphic Design or related field
• 3+ years of experience in branding, content creation and/or social media marketing
• Experience in legal services marketing
• Proficiency in creative and social media management platforms
• Experience creating short-form video content for Instagram, TikTok, LinkedIn and YouTube
• Excellent writing, editing and storytelling skills
• Experience with photography, videography, graphic design and content production
• Strong project management skills
• Highly creative with exceptional attention to detail

Preferred

• Has a strong eye for design and visual branding
• Enjoys creating engaging video and social content
• Is highly organized and proactive

Benefits

• Opportunity for advancement
• Paid time off
• Parental leave
• Profit sharing
• Training & development
• 401(k)