Responsibilities

• Produce and schedule short-form and long-form content for Instagram, TikTok, LinkedIn, YouTube, and the CPM web presence: student life features, faculty spotlights, alumni stories, procedure highlights, campus and clinical footage.
• Maintain the CPM editorial calendar in alignment with the AACPMAS application cycle (open, interview season, decision deadlines).
• Write and edit recruitment copy for landing pages, email campaigns, viewbook, info-session scripts, and ambassador toolkits.
• Capture and edit photography and video on location (campus, clinical sites, events) and in-studio.
• Support the CPM visual identity: basic graphic design, asset organization, and coordination with freelance photographers, videographers, and designers.
• Support top-of-funnel acquisition across organic social, paid digital (Meta, Google, TikTok, LinkedIn), and SEO for CPM program pages.
• Build and send email nurture sequences for prospects from first inquiry through AACPMAS application submission.
• Coordinate virtual and in-person prospect events: webinars, Q&A sessions, info sessions, admitted-student events. Handle speaker prep, run-of-show, and post-event content reuse.
• Coordinate the CPM student ambassador and alumni ambassador programs for user-generated content and peer outreach.
• Work closely with the CPM Recruitment & Admissions Coordinator on prospect-to-applicant handoff, nurture for stalled leads, and yield activities for admitted students.