Responsibilities

• Partner closely with the Director of Marketing & Partnerships to shape brand strategy, messaging, campaign concepts, and storytelling initiatives.
• Lead storytelling for seasonal campaigns, product launches, and key marketing initiatives.
• Develop creative briefs, messaging frameworks, and campaign toolkits.
• Partner with the Graphic Designer to bring campaigns and marketing materials to life.
• Collaborate with Social Media and Guest Services to uncover customer insights and storytelling opportunities.
• Ensure consistency in brand voice and messaging across all channels.
• Manage marketing projects from concept through execution.

Requirements

• 5+ years of experience in brand marketing, communications, content strategy, or a related field.
• Exceptional writing, storytelling, and communication skills.
• Experience developing integrated marketing campaigns and working with creative teams.
• Strong project management skills and attention to detail.
• Passion for consumer brands, retail, gifting, food, or lifestyle categories.