Responsibilities

• Translate brand priorities, product launches, consumer insights, and cultural moments into compelling stories and communication opportunities.
• Develop messaging and creative angles across social media, earned media, creator content, and other brand touchpoints while maintaining a consistent myFirst voice.
• Write and refine social copy, media pitches, press materials, campaign messaging, briefs, and other communications assets.
• Support integrated brand and product campaigns from concept through launch across social media, PR, creators, events, and seasonal moments.
• Coordinate campaign timelines, content calendars, creative briefs, assets, approvals, publishing, outreach, and follow-ups.
• Collaborate with internal teams, creators, media contacts, agencies, and external partners to deliver campaigns consistently and on time.
• Manage myFirst's U.S. social presence across Instagram, TikTok, Facebook, YouTube, and other relevant platforms, including content planning, publishing, and community engagement.
• Identify emerging social formats, cultural conversations, and audience trends to uncover relevant content and brand opportunities.
• Build and maintain relationships with U.S. journalists, editors, reviewers, and media contacts across parenting, family technology, consumer electronics, lifestyle, and product review media.
• Conduct proactive media outreach and coordinate product reviews, media samples, and creator collaborations around launches, seasonal stories, and brand opportunities.

Requirements

• 2–4 years of experience in Social Media, PR, Communications, Marketing, or a related field.
• Strong English writing, editing, and communication skills.
• Good understanding of major social media platforms, content formats, and current trends. Experience developing social content calendars and managing publishing workflows.
• Experience with media outreach, press pitching, or PR agency/in-house communications is preferred.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Comfortable working in a fast-paced startup environment.
• Passion for consumer technology, parenting, family lifestyle, or children's products is a plus.