Responsibilities

• The Brand & Commerce Video Producer is responsible for producing and maintaining a reliable pipeline of video content that supports product discovery, customer confidence, and online shopping.
• This role captures original product and brand footage, edits platform-native video assets, and helps ensure American Meadows has authentic, high-quality video content available across ecommerce, marketing, and social platforms.
• You’ll work closely with marketing and brand teams to produce video assets that demonstrate real products, real gardens, and real outcomes — helping customers visualize how our plants and products perform in the real world.
• Own the effectiveness of video content as a commerce enablement engine, ensuring the organization is consistently supplied with video assets that support discoverability, customer confidence, and social shopping readiness across current and emerging platforms.
• Produce and deliver video assets according to the trimester production schedule supporting marketing, paid media, and social initiatives.
• Produce and deliver edited, platform-native short-form video assets aligned to evergreen hero products and seasonal priorities.
• Conduct structured monthly performance reviews of video assets and document optimization recommendations to inform future production and iteration.
• Ensure the company has a reliable source of authentic, original photo and video assets that accurately represent products, scale, quality, and real-world use for ongoing marketing and commerce needs.
• Planned and executed on-location photo and video shoots aligned to product and content priorities
• Raw photo and video capture generating reusable source material across commerce, brand, and documentary needs
• Shot lists and capture plans aligned to upcoming content and product priorities
• Organization, labeling, and upload of raw assets into shared libraries
• Within 1 week of each trip
• Capture of multi-season product proof footage to support long-term content needs
• Own the creation of long-form, documentary-style video content that demonstrates real-world impact and outcomes, building durable trust assets that support the brand beyond short-term campaign needs.
• Documentary-style long-form videos highlighting end-of-season donations and real-world impact
• Short-form cutdowns or excerpts derived from documentary footage for broader channel use
• Planning and coordination for documentary production (scope, locations, timing, logistics)
• Archival organization of documentary footage for future reuse

Requirements

• 1–5 years of experience producing or editing video content for digital marketing, social media, ecommerce, or content-driven brands.
• Demonstrated experience creating short-form, performance-driven video for channels such as YouTube, Instagram Reels, and/or paid social advertising.
• Experience capturing video using DSLR, mirrorless, or mobile cameras , including basic lighting and audio setup.
• Proficiency in Adobe Premiere Pro
• Confidence managing multiple production projects simultaneously .
• Ability to collaborate with marketing, ecommerce, and brand teams to produce content aligned with campaign and product priorities.
• We’re gardeners – you should be too… or at least possess a thirst to learn!

Benefits

• The usual, but very important, things like health, vision, dental (which the company contributes to), as well as a matching retirement plan and company paid Life Insurance and Disability.
• Additional optional benefits include a Health Savings Account (HSA), an Employee Assistance Program through InvestEAP, and access to discounted college courses and certificate programs through Champlain College’s TruED program.
• Time to rejuvenate your mind and spend time with friends and family is very important.
• We’re life-long learners and want you to be inspired to grow, whether it’s through Master Gardener, an Excel class, or want to be more informed in ways to support our Diversity, Equity and Inclusion efforts.
• We share in our financial success, and you’ll receive an incentive payout when we achieve our financial and project goals.
• The best way for you to connect with our products is by digging in the dirt and gardening with our products. We offer at-cost product discounts and at the end of each season, with any remaining unsold products, we give them out to our employees and the community to fuel more gardening passion!