Responsibilities - Campaign strategy & development: Lead coordinated campaigns that showcase high-impact AI use cases demonstrating how Arm enables AI at scale. Build clear, differentiated narratives that connect technology to business value and impact for senior technical and business decision-makers. Develop distinctive campaign ideas that help Arm stand out in a highly driven and technical market. Combine proof points, insight, and storytelling to develop relevant, audience-first campaign activations. Partner with creative teams to translate strategy into ambitious, high-impact executions. - Campaign orchestration: Own end-to-end campaign delivery, from planning through to execution and optimization. Ensure the cohesive experience across all touchpoints, collaborating with teams across the marketing organization. Track performance and optimize campaigns through data-driven insights.