Brand Building Associate / Associate Brand Building Manager, Quilted Northern®

Atlanta, GA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

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Job Summary

Own the hands-on support and execution of brand marketing plans, turning insights into integrated campaigns across channels and promotions while keeping administration, forecasting, and performance analysis aligned with brand goals.

  • Cross-functional collaboration: Partner with insights, consumer promotions, and in-house agencies to bring campaigns to life.
  • Creative development: Manage briefs and creative for digital media, ecommerce, the brand website, and other touchpoints.
  • Campaign performance: Analyze marketing data and track performance to inform recommendations and optimize spend.

Job Description

Responsibilities

  • Support the development and execution of integrated marketing plans aligned to brand vision and objectives
  • Partner cross-functionally with teams including insights, consumer promotions, and in-house agency partners to bring marketing campaigns to life
  • Develop marketing briefs and manage creative development for digital media, ecommerce, the brand website, and other brand touchpoints
  • Support the planning and execution of the brand’s consumer promotions programs, including coordination with cross-functional teams and tracking plan performance
  • Analyze marketing performance data, including brand health metrics, point-of-sale data, and other business analytics, to help identify insights and inform recommendations
  • Manage day-to-day marketing administration and support activities including marketing investment forecasting and tracking

Requirements

  • Bachelor’s degree or higher
  • Experience in one of the following: Brand Management/Brand Building, Marketing, or Sales

Preferred

  • Prior experience in CPG or retail
  • Brief writing and content development experience
  • Familiarity with ecommerce or other digital marketing
  • Comfort analyzing data to identify trends and support recommendations
  • Exposure to cross-functional collaboration

Benefits

  • Our goal is for each employee, and their families, to live fulfilling and healthy lives.
  • We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most.
  • Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance.
  • Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.
  • If you have questions on what benefits apply to you, please speak to your recruiter.
  • Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Georgia Pacific logo

Georgia Pacific

Georgia-Pacific (spam account)

Founded in 1927
Atlanta, Georgia, USA
1.4K employees (50 in marketing)

Traffic Signals

Monthly Visitors
106.5K
Traffic Source Mix
Search
46.4%
Direct
47.8%
Referral
4.4%
Social
0.9%
Paid
0.4%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
36 (2% of company)
Median Career Experience
13 years
Median Tenure
7.3 years