Responsibilities

• Execute the global brand strategy, ensuring alignment with firm priorities, business objectives, and market trends.
• Translate strategic goals into integrated campaigns, developing campaign briefs and recommending channel mix and audience targeting across digital, social, sponsorships and offline channels
• Lead and oversee end-to-end campaign setup including trafficking of creative assets (specs, copy, URLs, and tracking parameters) and maintaining trackers covering dates, deliverables, owners, and status
• Partner with the Social Media Coordinator to align paid social assets with the broader media plan
• Ensure creative files meet platform and ad unit specifications across all channels
• Manage internal review and approval workflows, routing materials through Compliance, Legal, and other stakeholders
• Manage an organized repository of assets, specs, media plans, and campaign documentation
• Assist in confirming launches, flight dates, budgets, and optimizations
• Ensure appropriate A/B and multivariate testing is applied in campaign design and ongoing optimization
• Support and execute the design and implementation of performance measurement frameworks and targets (e.g., ROMI, MQL/Actionable Insights, CPC), evolving these over time as campaign data matures